Paul Nathan Magic


Hire a magician for your trade show!

Trade show magicianPaul Nathan gives you tips for booking a trade show magician.

There are more than 100,000 working magicians in the US.  Many of them have great shows that are perfect for families, some specialize in comedy clubs and have a bit of adult content in them, many specialize in children’s entertainment. What should you look for when deciding which magician to choose?

Begin by identifying the type of show you are looking for. Do you want a trade show presenter or do you need a kids show magician? Do you want an illusionist or someone to stroll amongst your guests at a cocktail party and do small tricks? Or are you looking for a professional trade show presenter who is going to integrate your product and message into a memorable presentation that will generate leads and mind share. Do you want someone funny or serious?

Click here to see the types of magic shows commonly available.

Most magicians have a website which outlines what they offer as well as pictures, videos, client lists, and customer testimonials.  Look for someone who matches what you are looking for, then check out their online videos if they have any. The quality of the website will tell you something about the quality of the performer but beware, any teenage kid can create a great looking site and inexperienced performers often just copy the marketing material from successful artists.  Look for content on the site that is specific and makes sense. Look for images and videos of the performers doing the kinds of events they talk about. If they say they perform on big stages then they should have pictures and videos of them on stages. If they talk about doing trade shows then they should have video of them in a booth.

Let’s take a look at one of my other sites for instance.  There are pictures and videos of the artist performing in Europe as well as in the United States. There are pictures of him performing on big stages and videos of him at trade shows. Looking at this site you can see that he does what he says he does. Fair disclosure. is one of my other sites which focuses on a my more public performances and European shows.

Other sites claim to have the same experience but have nothing to show you that they actually do what they claim. There is a reason for this. Inexperienced artists will often claim to specialize in areas that they want to perform in but have not yet or have only limited experience with. Often this gives you a great opportunity for a lower price and can result in a great show but be aware of what you are getting. Because of the vast number of high tech companies in the Bay Area many performers here have a great deal of experience working in this environment but only a handful focus to any degree on trade shows and understand the link between performance and marketing.

Some of the less accomplished entertainers will post general marketing messages like:
Performs for top corporations, or Performs at the best events. Look to see what top event and fortune 500 companies they have performed for and what they did for these companies.  There is a big difference between being hired once to stroll around at a cocktail party for an hour and putting together a custom show at the center of a marketing meeting or trade show.

The video tells the story.  If you like the performer in the video, then you will probably like them live, but look for a video that is not cut up too much.  Some performers will edit the video to a point where it looks flashy but is nothing like what they really do.  One unscrupulous performer took the standing ovation from someone else’s video tape and used it in his own – now that really is a bad magician. Watching the videos on you will notice that the routines run from one end to the other, so you really do get an idea of what you will see on stage.  You know what to expect. If you like the video and the act seems to fit with what you are looking for then give the performer a call and see if you click.  If so then, book the act and enjoy. If not then give us a call or shoot us an email and we will be happy to recommend someone who may be a better fit.

Paul Nathan is the San Francisco trade show magician and presenter with 20 years experience. Paul has produced more than a million trade show leads for dozens of companies resulting in over a hundred million dollars in revenue directly attributed to his marketing expertise.

You can find out more about Paul Nathan at:

Check out some of Paul's other projects:

Dark Kabaret - San Francisco's smartest and sexiest show.

Devil in the Deck - The award winning story of magic and adventure

The I Hate Children Children's Show

Absintheology - The best source for information about absinthe in the world.


Paul Nathan is the leading San Francisco corporate magician.

Click here to contact Paul about your next event.

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